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2019년도 일반전공 광고홍보학전공 교육과정

교과목명을 선택하시면 해당 교과목에 대한 설명을 볼 수 있습니다.

교육과정을 년도, 학기,구분, 전공기초 ,전공기본,전공심화,전공실무 순으로 나타냄


전공기초 전공기본 전공심화 전공실무
2019 1/1 커뮤니케이션의이해 [UNDERSTANDING OF COMMUNICATION]
광고학입문 [INTRODUCTION TO ADVERTISING]
홍보학입문 [INTRODUCTION TO PUBLIC RELATIONS]
1/2 창의적광고읽기 [CREATIVE READING OF ADVERTISING ]
창의적미디어읽기 [CREATIVE MEDIA READING]
2/1 미디어글쓰기 [WRITING FOR MEDIA]
광고와마케팅 [ADVERTISING AND MARKETING]
광고홍보영어 [ENGLISH FOR ADVERTISING AND PR]
VISUAL COMMUNICATION(영어강의) [VISUAL COMMUNICATION]
2/2 설득커뮤니케이션 [PERSUASIVE COMMUNICATION]
광고발달사 [HISTORY OF ADVERTISING]
스피치연습 [PUBLIC SPEECH PRACTICE]
아이디어발상법 [BRAINSTORMING WORKSHOP]
PR글쓰기 [WRITINGS IN PUBLIC RELATIONS]
광고기획론1 [ADVERTISING CAMPAIGNS STRATEGY 1]
브랜드관리론 [BRAND MANAGEMENT]
커뮤니케이션이론의원리와활용 [THE PRINCIPLE AND APPLICATION OF COMMUNICATION THEORY]
광고심리학 [PSYCHOLOGY IN ADVERTISING]
2학년 INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS(영어강의) [INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS(LECTURE IN ENGLISH)]
3/1 소비자행동론 [CONSUMER BEHAVIOR]
홍보기획론 [PUBLIC RELATIONS CAMPAIGNS STRATEGIES]
커뮤니케이션문제해결워크숍 [COMMUNICATION PROBLEM SOLVING WORKSHOP]
창의적문제해결방법론 [CREATIVE PROBLEM SOLVING METHODOLOGY]
문제의발견과자기표현 [THE FINDING OF PROBLEMS AND SELF-ASSERTIVENESS]
캠페인효과분석론 [CMAPAIGN EFFECTIVENESS ANALYSIS]
광고매체계획 [ADVERTISING MEDIA PLANNING]
광고카피작성론 [ADVERTISING COPY WRITING]
광고기획론2 [ADVERTISING CAMPAIGNS STRATEGY 2]
비티엘(BTL) 커뮤니케이션 [BELOW THE LINE COMMUNICATION ]
통합브랜드커뮤니케이션 [INTEGRATED BRAND COMMUNICATION]
3/2 광고윤리법제 [ADVERTISING ETHICS AND LAW]
PR사례연구 [PR CASE STUDIES]
광고홍보조사연습 [ADVERTISING & PR RESEARCH]
전시컨벤션기획 [CONVENTION MANAGEMENT: PLANNING AND IMPLEMENTATION]
광고홍보학전공글쓰기 [DISCIPLINE-SPECIFIC ACADEMIC WRITING(DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS)]
효율적듣기와문제해결 [EFFECTIVE LISTENING AND PROBLEM SOLVING]
MARKETING MANAGEMENT [MARKETING MANAGEMENT]
CREATIVE PROBLEM SOLVING STRATEGY(영어강의) [CREATIVE PROBLEM SOLVING STRATEGY]
국제광고홍보론 [INTERNATIONAL ADVERTISING AND PUBLIC RELATIONS]
인쇄광고제작론 [PRACTICE ON PRINT ADVERTISING]
사내외홍보물제작 [PRODUCING PUBLICATIONS FOR ORGANIZATIONS]
커뮤니케이션데이터분석과활용 [THE ANALYSIS AND APPLICATION OF DATA IN COMMUNICATION]
광고와인문학 [ ADVERTISING AND CULTURE]
온라인마케팅실무 [PRACTICES IN ONLINE MARKETING ]
디지털광고제작론 [PRODUCTION ON THE DIGITAL ADVERTISEMENT]
3학년 광고홍보학융합실무 [ADVERTISING AND PUBLIC RELATIONS CONVERGENCE AND PRACTICE]
4/1 병원홍보마케팅실무 [THE PRACTICE OF HOSPITAL PUBLIC RELATIONS AND MARKETING]
광고와뉴미디어 [ADVERTISING AND NEW MEDIA]
광고홍보학특강 [SPECIAL TOPICS IN ADVERTISING]
광고PR세미나 [SEMINAR IN ADVERTISING AND PR]
4/2 광고사례연구 [ADVERTISING CAMPAIGN CASE STUDIES]
광고홍보창업 [THE ESTABLISHMENT OF NEW BUSINESS FOR ADVERTISING AND PR ]
광고홍보학캡스톤디자인 [AD & PR CAPSTONE DESIGN]
EVENT AND PROMOTION PLANNING [EVENT AND PROMOTION PLANNING]
광고와문화 [ADVERTISING AND CULTURE]
광고현장학습 [ADVERTISING INTERNSHIP]
공감소통프레젠테이션 [EFFECTIVE COMMUNICATION STRAREGIES AND PRACTIE]
4학년 융합캡스톤디자인 [CONVERGENCE CAPSTONE DESIGN]
광고홍보학프로젝트 [ADVERTISING AND PR SPECIAL PROJECT]
전학년 마케팅전략론 [MARKETING STRATEGY]
미디어리서치활용 [MEDIA RESEARCH PRACTICE]
광고홍보학창업현장실습(1) [STARTUP FIELD TRAINING(1)]
광고홍보학창업현장실습(2) [STARTUP FIELD TRAINING(2)]
광고홍보학학기창업현장실습 [LONGTERM STARTUP FIELD TRAINING]
취창업과자기계발 [STEP BY STEP CAREER DEVELOPMENT]
사회심리학 [SOCIAL PSYCHOLOGY]
소설창작연구 [STUDY IN NOVEL WRITING]
광고홍보학현장실습(1) [FIELD PLACEMENT(1)]
광고홍보학현장실습(2) [FIELD PLACEMENT(2)]
광고홍보학현장실습(3) [FIELD PLACEMENT(3)]
광고홍보학학기현장실습 [FULL-SEMESTER FIELD PLACEMENT]
광고홍보학현장실습(4) [FIELD PLACEMENT(4)]