CONSUMER BEHAVIOR

The study of consumer behavior, the role of consumer behavior within the marketplace and in the company's marketing strategy; an examination of motivation, perception, personality, learning and attitudes and impact on the purchasing decisions of consumers

Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. We will draw on research from psychology, marketing, economics and sociology to learn why consumers behave in the ways that they do. The course focuses on three general topics. 1) Consumers as individuals. We will explore basic psychological concepts like intrinsic motivation, perception, memory, and emotions to help us understand behavior. 2) Attitude change and decision making. We will examine how consumers search and evaluate alternatives, develop attitudes, and make choices. 3) Consumers in their social and cultural settings. We will examine the interaction between the consumer and multiple external influences. We investigate how social elements (friends,family, etc.) and culture influence behavior

A. Laptops, phones, PDA’s, and similar electronic devices are prohibited in class. B. Attendance is expected and required. C. Students arrive on time. D. Students are fully prepared for each class. E. Written assignments are due on the date indicated unless prior approval has been granted. F. No extra-credit projects will be given. G. Students should also strive to be “professional” in their conduct. H. Integrity is important in the “real world” and the classroom alike. I. Cheating, Plagiarism, and Collusion J. Enhancing student learning K. You are responsible for all administrative announcements L. Be responsible to check your Email every day for class announcement/s

Understanding consumer behavior is essential for a company to succeed in its current products and new product launches. Consumers have different thought processes and attitudes toward buying a particular product. If a company fails to understand the reaction of a consumer towards a product, there are high chances of product failure.