BUSINESS RESEARCH METHODS

Introduction to all aspects to searching and documentary research from a library, inter-library and electronic information service system, and writing a research paper. A study of process of generating data and information for decision making; emphasis made on research design: exploratory, descriptive and causal; methodologies in measurement and scaling, sampling and field work; basic parametric and non-parametric techniques of data analysis. Prerequisite: Probability & Statistics

The objective of this course includes - # Understand research terminology # perform literature reviews using print and online databases # employ American Psychological Association (APA) formats for citations of print and electronic materials #Be aware of the ethical principles of research, ethical challenges, and approval processes #Describe quantitative, qualitative, and mixed methods approach to research #Identify the components of a literature review process #Critically analyze published research # To develop understanding of the basic framework of research process. # Define and develop a possible research interest area to be taken forward in their business research projects later. # To conduct an independent publishable research project

1. Respect Everyone: • Treat your classmates, teacher, and other staff with kindness and consideration. • Listen attentively when others are speaking, and avoid interrupting. 2. Arrive on Time: • Be punctual and arrive to class on time. • If you need to leave early, inform the teacher in advance. • Come Prepared: • Bring all necessary materials, such as textbooks, notebooks, and writing utensils. • Complete assignments on time and submit them when required. 3. Follow Instructions: • Pay attention to the teacher's instructions and follow them carefully. • Ask for clarification if you don't understand something. 4. No Disruptions: • Avoid talking out of turn or creating disruptions during class. • Silence or turn off electronic devices unless otherwise instructed. 5. Participate Actively: • Contribute to class discussions and activities. • Be engaged in the learning process and ask questions when needed. 6. Respect Personal Space: • Respect the personal space and belongings of others. • Use Language Appropriately: • Use respectful and appropriate language. • Avoid offensive or inappropriate comments.

The students are expected to prepare well in advance from the relevant references assigned before attending the sessions to make the classroom activity more meaningful and fruitful. Each student is expected to possess a copy of the prescribed textbook. Throughout this course, the students are expected to demonstrate highest levels of involvement and commitment, in terms of efforts, quality of work, and conduct both at individual level and as groups. The potential of making learning interesting and effective lies primarily in the hands of the students and are expected to use the same for this course throughout the term. The course demands study efforts of at least 4 hours/week outside classroom. Preparation is mandatory for attending the classes.

A business research methods class provides valuable skills and knowledge that can be applied in various practical ways in the business world. Here are some practical uses of business research methods: •Market Research: Business research methods are crucial for conducting market research. This involves gathering and analyzing data about consumer preferences, market trends, and competitors to make informed business decisions. •Product Development: Research methods help businesses understand customer needs and preferences, enabling them to develop and improve products or services that better meet market demands. In summary, business research methods provide a systematic approach to gathering, analyzing, and interpreting information, enabling businesses to make informed decisions, solve problems, and stay competitive in dynamic markets. The practical applications are diverse and contribute to the overall success and sustainability of a business.