GLOBAL SPORT BUSINESS

이 과정은 다양한 사례 연구를 통해 학생들에게 글로벌 스포츠 비즈니스 산업에 대한 중요한 개요와 사회에서의 역할을 살펴봅니다. 학생들은 국제 스포츠의 역사와 문화, 현재 비즈니스 상황 및 국제 스포츠 단체가 직면한 과제를 이해하고 실제 국제 스포츠 비즈니스 과제에 대한 솔루션을 개발합니다.

• Understand the history and culture behind major international sports • Understand the governance structure in international sport and its comparative similarities • Understand the business / economics of international sports and major issues that threaten their sustainability and success • Understand current business challenges facing international sports entities • Understand research methods for finding critical data related to international sports business • Develop prescriptive solutions to real-world international sports business challenges

This is an English-lectured course! This class will be taught through lectures utilizing PowerPoint presentations, class discussion, and small group discussion. The materials will be uploaded to CTL in advance. Previewing will be helpful for better understanding. The exam will be based on the materials used during class. Your cell phone and other devices can be used only for matters related to the class, otherwise no phone/devices using during the class, especially phone calls. Any inappropriate behaviors which might affect the lecture are not permitted. More than three warning from instructor will result in a grade of “F.” (No Kidding)