GLOBAL CONSUMER BEHAVIOR(LECTURE IN ENGLISH)

  1. Course Description
    This course will explore different cultural influences on consumer behavior and apply theoretical concepts to decision?making process. Students will be introduced to the diversity of consumers in different nations and compare their specific cultural orientations in relation to buying and how it affects the industry in terms of marketing, economics and social issues from local to global. The course will consist of in class lectures, mini case studies, group discussions and experiential exercises (in the form of course reading and activities) designed to help blend theory and practice.
  2. Course Objectives
    See the attached file (Syllabus.pdf)
  3. Teachnig Method
    See the attached file (Syllabus.pdf)
  4. Textbook
  5. Assessment
    See the attached file (Syllabus.pdf)
  6. Requiments
    See the attached file (Syllabus.pdf)
  7. Practical application of the course
    See the attached file (Syllabus.pdf)
  8. Reference