PRODUCTION ON THE DIGITAL ADVERTISEMENT

The objective of this course is to cultivate the ability to produce digital media advertisement through the studies of theories and tools for digital advertising production. The course focuses on the development of practical skills for solving communication problems through understanding concept of digital advertisement and student will learn and develop the ability to use production tools for producing actual digital media advertisement.

The goal of this course is to cultivate the ability to use digital channels in the process of creating useful advertising campaigns.

This course is based on the practical studies. The first half of the semester, lecture will be focused on the various theories and methods of digital channels. And the last half of the semester, students will be focused on producing actual digital campaign. [IMPORTANT] Since this course is a practical study, student must have a 'basic producing and designing skills', which can produce with adobe premiere pro and photoshop program. And there are plans to participate in at least one advertising/promotion video competition and one VR (XR) media content competition. Please be aware that the course includes both individual assignments and team projects, so keep this in mind while preparing for the class. If student have any questions about this course, contact at krnam@kmu.ac.kr [중요] 영상작업이 있는 실습 수업입니다. 과제는 광고와 홍보와 관련된 과제로 진행될 예정이며, 광고/홍보영상 공모전과 VR(XR)미디어 콘텐츠 공모전 중 최소 한개의 공모전에 참여할 예정입니다. 개인과제와 팀과제가 있는 수업이니 참고하세요. **강의계획서에 명시되어있는 수업일정이 실습진도에 따라 변경될 수 있습니다.

Requirement for this course is 'BASIC IMAGE PRODUCING SKILLS.'

Through this course, students learn strategies, planning and creative sense of advertising which will cultivate the ability of using digital channels in new trends in advertisement.