SOCIAL MEDIA AND DIGITAL MARKETING

This course provides comprehensive, practical guidance on how you or companies can get the most out of digital media and technology to meet all marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. The course should help students to develop insight about digital marketing strategies, plus success factors for key digital marketing techniques including search marketing, conversion optimization and digital communications using social media including Twitter, Facebook, TikTok and Instagram etc. One of the defining phenomena reshaping the world, is the worldwide accessibility to the internet and social media, which comes in many forms, including blogs, forums, business networks (LinkedIn, etc), photo-sharing platforms (Instagram, etc),social gaming, microblogs, chat apps, and social networks. While Kakao Talk is big in Korea, the most popular social network by global audience size is Facebook, worth MORE THAN US$1 TRILLION with 2.85 Billion monthly users. Also note YouTube, and Chinese social networks WeChat, QQ and video sharing app Douyin with TikTok. Globally, especially with Industry 4.0, the digital world with social media and digital marketing is growing faster and impacting us more than anything else!! Obama won his presidency through wise social media and digital marketing management. Some say Trump bought his presidency because of his digital marketing, with Cambridge Analytica identifying personal preferences of American voters, and the crafting of digital marketing videos with private data from Facebook. Facebook paid a $5 BILLION FINE for this years ago. --> Social Media and Digital Marketing is increasingly VITAL to individual and business success, especially social media analytics & big data information management, as it identifies a targets' needs, likes, wants, and values of everyone and every company on the internet.

1. To understand how organizations identify customers and their wants/needs. 2. To comprehend marketing decisions, based upon the combination of product, price, promotion, and distribution elements. In this course, you will study consumer and industrial markets and understand the value of the marketing mix in the marketing planning process. 3. To understand marketing is carried out by an organization to meet the requirements of domestic and international buyers, both households and businesses, within the bounds of ethics and the legal environment. 4. To apply key frameworks and methods, and develop analytical skills to solve marketing problems. 5. Enhance critical thinking and analysis skills through the use of management case studies, personal application papers and small group exercises. 6. Strengthen research, writing and presentation skills.

A. Laptops, phones, PDA’s, and similar electronic devices are prohibited in class. B. Attendance is expected and required. C. Students arrive on time. D. Students are fully prepared for each class. E. Written assignments are due on the date indicated unless prior approval has been granted. F. No extra-credit projects will be given. G. Students should also strive to be “professional” in their conduct. H. Integrity is important in the “real world” and the classroom alike. I. Cheating, Plagiarism, and Collusion J. Enhancing student learning K. You are responsible for all administrative announcements L. Be responsible to check your Email every day for class announcement/s

A. Class Participation B. Individual Activities C. Team Written Report and Team Presentation D. Exams

The concepts, principles, and frameworks advanced in this course apply to a wide range of organizations, from startups to corporations.