INTERNATIONAL MARKETING

기업이 글로벌시장에서 마케팅활동을 수행함에 있어서 핵심적인 주요 마케팅 개념과 이론적 토대를 습득할 수 있는 강좌이다. 글로벌 시장의 분석, 주요 환경적 변수의 파악, 마케팅 전략의 수립 등에 초점을 두고, 이에 기초적으로 필요한 제반 마케팅 관련 이슈들을 사례연구를 활용하여 검토한다.

This course aims to provide students an international perspective of fundamentals of Marketing as one of the core aspect of success in trading. It is intended to seek out Multinational Companies different strategies in satisfying economic demand conditions by providing theoretical and practical approach of environmental scanning, researches and benchmarking. Students will be given various learning of International marketing systems and philosophies embraced by the world market.

The Keimyung’s University academic and ethical policy will be implemented and followed particularly with attendance, submission of requirements, dishonesty and discipline. No laptop or electronic gadget during discussion and presentation.

For the completion of the subject course, the students are required to submit: 1. Case studies 2. Product development presentation 3. Marketing plan Assessment form

The foundation of International marketing will provide an essential and competitive advantage for students entering in Trading Industry. It could harness the mediocrity of fundamental knowledge but gear up towards cross cultural marketing strategy leveraging the leadership skills and capacity building of students as a professional