INTERNATIONAL MARKETING

  1. Course Description
    기업이 글로벌시장에서 마케팅활동을 수행함에 있어서 핵심적인 주요 마케팅 개념과 이론적 토대를 습득할 수 있는 강좌이다. 글로벌 시장의 분석, 주요 환경적 변수의 파악, 마케팅 전략의 수립 등에 초점을 두고, 이에 기초적으로 필요한 제반 마케팅 관련 이슈들을 사례연구를 활용하여 검토한다.
  2. Course Objectives
    At the end of the semester, the student will be able to: 1. Develop customer relationships and value through marketing. 2. Link corporate marketing strategies through environmental scanning. 3. Discuss ethics and social responsibility in marketing. 4. Distinguish organizational markets and consumer behavior. 5. Use marketing information in global actions. 6. Develop new products and services by identifying market segments and targets. 7. Create strategies for managing marketing channels and supply chains by integrating marketing communications. 8. Analyze advertising, sales promotion, and public relations. 9. Define personal selling and sales management. 10. Implement interactive and multichannel marketing.
  3. Teachnig Method
    Keimyung University's academic and ethical policy will be implemented and followed, particularly concerning attendance, submission of requirements, dishonesty, and discipline.
  4. Textbook
  5. Assessment
  6. Requiments
    The following are the significant requirements to be complied with to pass the course: a. Activity Participation such as reporting and group dynamics b. Quizzes c. Mini Research Study d. Midterm Written exam. e. Final requirement: Event Marketing
  7. Practical application of the course
  8. Reference