PRINCIPLES OF MARKETING

마케팅 분야의 세부과목인 마케팅 전략론, 광고론, 소비자 행동론, 유통관리, 국제 마케팅, 마케팅 정보시스템, 마케팅 조사론 등의 기초과목으로서, 현대 마케팅의 기초개념을 이해하고 고객지향적인 사고체제를 학습하며 환경의 변화와 기업의 목적과 소비자의 욕구를 조화시키는 경영자적 소양을 함양한다.

1. To understand how organizations identify customers and their wants/needs. 2. To comprehend marketing decisions, based upon the combination of product, price, promotion, and distribution elements. In this course, you will study consumer and industrial markets and understand the value of the marketing mix in the marketing planning process. 3. To understand marketing is carried out by an organization to meet the requirements of domestic and international buyers, both households and businesses, within the bounds of ethics and the legal environment. 4. To apply key frameworks and methods, and develop analytical skills to solve marketing problems. 5. Enhance critical thinking and analysis skills through the use of management case studies, personal application papers and small group exercises. 6. Strengthen research, writing and presentation skills.

A. Laptops, phones, PDA’s, and similar electronic devices are prohibited in class. B. Attendance is expected and required. C. Students arrive on time. D. Students are fully prepared for each class. E. Written assignments are due on the date indicated unless prior approval has been granted. F. No extra-credit projects will be given. G. Students should also strive to be “professional” in their conduct. H. Integrity is important in the “real world” and the classroom alike. I. Cheating, Plagiarism, and Collusion J. Enhancing student learning K. You are responsible for all administrative announcements L. Be responsible to check your Email every day for class announcement/s

A. Class Participation B. Individual Activities C. Team Written Report and Team Presentation D. Exams

The concepts, principles, and frameworks advanced in this course apply to a wide range of organizations, from startups to corporations.