COMMUNICATION IN SPORTS MARKETING(1)(LECTURE IN ENGLISH)

커뮤니케이션은 삶을 지속시켜주는 인간사회에 매우 필요한 인간의 기능이다. 특히 스포츠마케팅은 소비자를 향하여 지속적인 커뮤니케이션을 시도하는 과정이다.이에 본 교과는 스포츠마케터가 올바른 메시지를 만들고 주목받고 오래동안 기억될 수 있는 효과적인 메시지를 구축 할 수 있는 커뮤니케이션 능력을 배양함을 목적으로 한다.

1. Define communication and elucidate the nature of communication 2. Identify different media of communication in the practice of sport marketing 3. Demonstrate competence in utilizing different ways of communication 4. Exhibit confidence and familiarity with various communication strategies 5. Be familiar with the process of communication in delivering sport to the masses

It is the responsibility of the student to attend all class meetings on time, turn in all completed assignments by the due date, participate in class discussions, and do their best to contribute in class to take full advantage of this course. • Students should preview the materials and be prepared for class discussions and questions over the material professionally. • No exact copying on your assignment. (No Plagiarism!) • Classroom respect and civility is expected and appreciated. • Drinking is permitted, however please do not eat in class. • Your cell phone can be used only for matters related to the class, otherwise no phone using during the class, especially pick up or make any phone calls. • Any inappropriate behaviors (e.g., read newspaper/other materials, work on computer, or talk to a classmate etc.) are not permitted. More than three warning relating these issues from instructor will result in a grade of “F.”