SPORT MARKETING STRATEGIES

  1. Course Description
    이 수업은 스폰서 십, 프로모션, 광고 및 판매를 통해 마케팅 계획을 구현하는 전략을 학생들에게 소개한다. 학생들은 스포츠 마케팅 및 스포츠 소비자 행동의 기본 원칙에 중점을 두고 스포츠 마케팅의 이론적 배경을 배운다. 학생들은 팀 마케팅 계획 작성 및 후원 평가 완료와 같은 기술을 개발한다. 이 수업을 통해 학생들은 스포츠 조직에 가치 있는 마케팅 기술을 이해하고 시연한다.
  2. Course Objectives
    By the end of this course, students should understand: 1) The marketing tools (e.g., research, segmentation) for sports marketing 2) The perspectives of participants and spectators as sports consumers 3) The marketing mix options for sports products
  3. Teachnig Method
    It is the responsibility of the student to attend all class meetings on time, turn in all completed assignments by the due date, participate in class discussions, and do their best to contribute in class to take full advantage of this course.  Students should read related materials, and be prepared for class discussions and questions over the material professionally.  No exact copying of materials on your assignment. No plagiarism.  Classroom respect and civility is expected and appreciated.  Drinking is permitted, however please do not eat or leave your seat in class without permission.  Your cell phone can be used only for matters related to the class, otherwise no phone using during the class, especially pick up or make any phone calls.  Any inappropriate behaviors (e.g., read other materials, or talk to a classmate etc.) are not permitted. More than three warning relating these issues from instructor will result in a grade of “F.”
  4. Textbook
  5. Assessment
  6. Requiments
  7. Practical application of the course
  8. Reference