QUALITITIVE CONSUMER ANALYSIS

시장에서 소비자에 대한 이해를 빠르게 그리고 심층적으로 할 수 있는 연구방법에 대한 수요가 증가하고 있다. 정량적인 분석이 아닌 정성적인 분석으로 소비자심리와 감정을 파악할 수 있는 연구방법을 이해하고 연습한다. 사례분석, 심층인터뷰, 관찰, 민속지연구 방법 등 다양한 연구법을 소개한다

A complete description of the course content and grading criteria can be found here: https://www.dropbox.com/s/mcbawgan4fvhd9w/Syllabus.pdf?dl=0 This course aims to provide students with a comprehensive understanding of the research methods used to investigate human thought and behavior and to do so in a way that is understandable and accessible. Though this course aims to cover nearly the complete range of research methods in use today, it has a slight focus on experimental methods, which are more prevalent in the field of social sciences. To ease accessibility and help bring research methods to life, complex material is augmented with illustrations. This course is complementary to Consumer Research.

A complete description of the course content and grading criteria can be found here: https://www.dropbox.com/s/mcbawgan4fvhd9w/Syllabus.pdf?dl=0